Marketing & Messaging
Because there’s no hospital quite like yours.
You’ve worked hard to build your hospital’s reputation. Your pCare solution makes strengthening that reputation simple with on-brand marketing and personalized patient messaging that connects as it communicates.
Your brand is more than your colors and fonts: It’s how you forge connections with patients and families. On the front lines—and at patients’ bedsides—pCare is designed in collaboration with you to be an extension of your brand, adhering to your brand guidelines in style and color, messaging and tone. From personalized layout, images, graphics, and buttons to animated characters for pediatric patients and multilingual translation, we build your user interface so it supports your brand.
Our marketing team works with your clinical education and communications teams and foundation staff to leverage the power of the pCare platform to enhance your existing communications plans and reach every patient in every room with strategically placed messaging when and how they’re most receptive to it.
Set the tone for a positive patient experience, provide important hospital information, and ease patient concerns with your personalized welcome video. Integrating live action and animation to introduce patients to the hospital, your goals, areas of focus, and what to expect during their stay, the video leverages your existing messaging and content to ensure the video is on-brand and of the highest quality.
Share important information with patients and family members with pCare patient messaging and on-screen display features. The message pops up on the screen without interrupting the TV viewing experience. Personalize the message for an individual patient to optimize workflow—or at the room, floor, unit, or building level to support initiatives such as fall reduction. You can even prompt for a response before the system moves forward to entertainment to ensure patient engagement.